The Summarix blog

Practical guides to AI reporting, KPIs, data analysis and call intelligence, written for business owners and teams.

How to turn raw business data into clear, executive-ready reports with AI, and how to do it without the AI making numbers up.

Data analysis

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Practical guides to analysing spreadsheets and databases, asking questions of your data in plain English, and trusting the answers.

KPIs & metrics

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Which KPIs to track for sales, finance, operations, e-commerce and support teams, how to calculate them and how to report on them.

Call intelligence

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Call transcription, AI call summaries, sentiment analysis and agent coaching for sales and support teams of every size.

South African business

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Reporting, data and AI for South African businesses: POPIA, VAT, rand pricing and working with local data.

Integrations & automation

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Automated reports from Stripe, Shopify, HubSpot, Google Sheets, SQL databases and more, plus scheduling, webhooks and the API.

Honest comparisons of ways to do business reporting: spreadsheets, BI dashboards, AI data analysts and AI report generators.