15 KPIs Every Small Business Should Track (With Formulas)
The 15 small business KPIs worth tracking, with a formula for each, a worked rand example and a simple way to review them every month without drowning in data.
6 min read
KPIs & metrics
Which KPIs to track for sales, finance, operations, e-commerce and support teams, how to calculate them and how to report on them.
Customer Support KPIs: First Response, Resolution and CSAT
The customer support KPIs that matter: first response time, resolution time, first contact resolution, CSAT and backlog, with formulas and a worked example.
4 min read
E-commerce KPIs: Conversion, AOV, Repeat Rate and More
The e-commerce KPIs that drive online store profit: conversion rate, AOV, repeat rate, CAC and more, with formulas and a worked rand example for a small shop.
4 min read
Financial KPIs for Owners: Cash Flow, Margins and Runway
The financial KPIs every business owner should know: cash flow, margins, runway, debtor days and the cash conversion cycle, with formulas and a rand example.
4 min read
How to Choose the Right KPIs (Leading vs Lagging Indicators)
How to choose the right KPIs for your business: a five-step method, leading vs lagging indicators explained, examples by goal and a worked rand example.
4 min read
Marketing KPIs: Measuring ROI, CAC and ROAS
Marketing KPIs explained: how to measure marketing ROI, CAC, ROAS and cost per lead, with formulas, break-even ROAS and a worked rand example you can reuse.
4 min read
Operations KPIs: Throughput, Cycle Time and On-Time Delivery
Operations KPIs explained: throughput, cycle time, lead time, on-time delivery, utilisation and first-pass yield, with formulas and a worked rand example.
4 min read
Retail Inventory KPIs: Stock Turn, Sell-Through and Stockouts
Retail inventory KPIs with formulas: stock turn, days of stock, sell-through rate, stockout rate, GMROI and shrinkage, plus a worked rand example for a store.
4 min read
SaaS Metrics Explained: MRR, Churn, LTV and CAC
SaaS metrics explained simply: how to calculate MRR, churn, net revenue retention, LTV and CAC, with a worked rand example and the mistakes to avoid.
4 min read
Sales KPIs: What to Measure and How to Report It
The sales KPIs that actually predict revenue, with formulas, a worked rand example for a small sales team and a simple structure for a weekly sales report.
5 min read